Another Scent Another Story to Be Told

PR I MARKETING I STRATEGY

TRAINING I MASTERCLASS

ABOUT ME

I’ve always been fascinated by how scent can move people — how it tells stories, evokes emotions and builds identity.

Today, I work with fragrance brands to bring those stories to life through a blend of strategy, brand building, training, PR and marketing.
My approach connects the creative and the commercial — combining strategic insight with hands-on project management to turn ideas into meaningful brand experiences that strengthen awareness, engagement and growth.

With a background in business and leadership teaching at CPH Business School and several years in luxury hospitality, I bring both structure and intuition to every collaboration.
For me, fragrance is not just a product — it’s a powerful language of emotion, creativity and brand storytelling

Siwa S. Nielsen

Strategy. Storytelling. Scent

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Building brands that inspire

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Creating training that transforms

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Elevating fragrance through emotion and experience

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Strategy. Storytelling. Scent · Building brands that inspire · Creating training that transforms · Elevating fragrance through emotion and experience ·

My services

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    Brand Strategy

    Helping fragrance brands define and strengthen their identity through strategic storytelling and sensory direction.
    Together, we translate brand DNA into a clear and authentic presence.

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    Training & Education

    Designing and delivering bespoke training that inspires teams, elevates product understanding and drives engagement.
    Every session blends knowledge, creativity and emotion to create real impact

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    PR & Communication

    Crafting stories that connect – from press materials to in-store activations.
    Helping brands communicate their essence through thoughtful, engaging narratives.

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    Events & Brand experience

    Transforming fragrance into memorable experiences.
    From masterclasses to curated events, I bring each brand’s story to life through emotion and atmosphere.

  • Nishan PR event

  • Nishane PR event

  • Initio Masterclass

  • Initio Masterclass

  • Initio Masterclass

  • PdM PR Event

  • PdM PR Event

  • PdM PR event

HOW I WORK

Every project starts with understanding the brand’s DNA and ends with creating emotional connection.
My approach blends strategy, creativity, and intuition — ensuring each activation feels meaningful, modern, and true to the brand.

  • " What sets Siwa apart is her rare ability to combine deep knowledge and genuine passion for fragrance with a commercially minded and strategic approach. She is one of the brightest minds I’ve come across in the industry — and truly inspiring "

    Marcus Nymand, Brand experience & Communication

  • “Siwa is an exceptionally talented trainer with deep expertise in fragrance and sales. Her people-centered approach makes every session inspiring and memorable — she consistently exceeds expectations and turns curiosity into true passion.”

    Patricia, Head of Brands

  • “Siwa was both my manager and fragrance trainer at TMC Nordic, and she excelled in both roles. Her passion for scent and her ability to engage and inspire made every training special. She’s a true leader — supportive, dedicated and one of a kind in this industry.”

    Amina, Sales associate

LET’S CHAT

Ready to make it happen?
Let’s talk.

CONTACT FOR A FREE CONSULTATION